Have a website but have no idea what to do with it? Have you ever been aware of SEO? If you haven't then you must research it! SEO (Search Engine Optimization) is the top factor businesses should focus on for their website.
What is SEO?
SEO refers to how your website is placed in Google or how easily your site is being discovered online. This is vital for anyone who has a website, whether you know it or not. Most people do not budget enough money in their marketing plan for their websites, and that hurts them! Your are ranked on Google is the method by which people discover your website. The investment you make in your business's site will benefit you over the long term.
How do I start?
If you have a WordPress website SEO is very easy to set up on your site! There is a plugin that you can download called, Yoast SEO. Yoast is a easy tool that will assist businesses get their websites ranked for key words! After downloading Yoast and open each page on the backend of your site and select the appropriate keyword for the page.
Keywords
Keywords can be the difference between success and failure for your page. By using Google Analytics to identify the keywords that can help your page rank well on Google. Spend some time researching your keywords, and then choose the right ones. If you use Google Analytics you will find two or three different numbers. Don't stress! The most important thing to focus on is the level of competition for your keyword. If you decide to select a particular search term, Google Analytics will tell you how high the competition for that keyword is. Be careful. If you are not a large company and you pick an extremely competitive keyword, you most likely will not rank. Search for your keyword and then search for a search term that has a "low" competition.
Another tip, don't use your keyword more than one page. If you select a keyword for a single page, make sure to look up a related keyword however not the exact. Choosing the same keyword for multiple pages can make your pages compete for the top spot. Your pages will work against each other in order to rank which means they will likely not get any rankings at all.
If you must make use of that same phrase, you can make one page a "capstone" article page. This will differentiate the most important page from the page with the similar keyword. However, only do this if you NEED to.
SEO Ranking and SEM Rush
Once you've got your keywords, it is important to monitor how they are doing. My preferred website to do tracking this process is SEM Rush.
SEM Rush will allow you to determine how your website is performing on Google. Make sure to run an initial report prior to looking for keywords so that you can evaluate how it began Crevand and what it's performing after all the effort. The best way to go about it is run a report every once a week. This will help you keep track of how your keywords are doing. SEM Rush will also run other reports for you also. It will let you know whether you've broken backlinks, or if you need to make alt text for your pictures. All these factors can improve your SEO rankings.
Make sure you wrap it up
Be sure to run all the reports required and analyze SEO. SEO is a major aspect of marketing and could make a huge difference in your website. By investing in SEO will help you drive many new and returning visitors to your page! Read articles and study up because this will change your business!